You know more than 90% of people in India works in unorganized sector. You should have certainly come across the street book sellers in Thrissur Round (Swaraj Round). Ha-ha. I am a Thrissur native, have come across them so many times. Did you ever think of the return on investment on those street vendors? That Return on Investment (ROI) is so much more than that of a chromium finished, marble made large shopping malls. Can you imagine that? Yes, that is true. If you bargain at those street vendors, you would probably have won the deal but If you can imagine bargaining at a shopping mall, you are in a dream.
We have big companies. We have big stock exchanges BSE,NSE, Sensex,
Nifty lot more. Whenever some Foreign Direct Investment (FDI) comes in, we see
a lot of enthusiasm goes for rounds. Do not think that’s a big deal. What’s
that matters that how people earn for a living. Those people on the streets
have lot more skills of customer acquisition. Let us take you to another
example. Have you ever visited Thrissur Pooram Exhibition? If not, I must say
you should have but now that is not the case. Or even Jews Street have that
same posture. Each shop is too close, If a customer comes inquires about some
thing the shop keeper should instantly or the customer will go other shop
wherever they gets at a low price.
I had an opportunity to Visit Visakhapatnam for an official
trip. During the journey, I had to stay back at the city as my flight back home
was another day. Since, I got some time, I had visited one of the marketplaces nearby.
It has been a crowded place. Lot of shops, lot of people just like a Thrissur
Pooram Exhibition I mentioned earlier. When I was wandering through those streets,
one young boy, who was begging came to me. Since it is a young boy, I searched
my bag for any coins. But I cannot find anything. He was standing staring at me
to get money. With much hesitation, I must say, I picked up some Ten rupee note
and gave it to him. Instantly, He ran off somewhere. I was watching him running
away. His friends were waiting at one point. He was so amused by such high reward,
sharing with them. Much to my surprise, at one point he was pointing at me and
saying something. Next moment, I see another boy standing before me and
begging. You must see the positive around this incident. They have a
co-ordination, persuasion and customer acquisition skill. Suppose if you put an
employee and ask them to get the product sold to some guy. They will go and ask
them if they want the product. The party will say they have no budget for it
and ask them to come next year. The employee will come and say the party is not
interested, that’s it. Chapter closed. That is not the case about the boy I met
here. He is such intelligent to give links to others and have a dig at it.
India have such a high rate of young generation. They are well
educated also. But employment is such an issue. We have some 1000 crore companies
here. Not everyone can get into it. Because of this AI, Automation and all these
stuffs, it is getting hard even well educated to get a job. Now it seems almost
impossible after this pandemic.
What you can do is help small shops. Even if it is a small shop,
give them advice, some capital, so that they can be better and earn more. It only
needs your goodness.
That’s all for today. See you next week.
Signing Off…..👋
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